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Juliet Theater Gets New Life

The landmark Juliet Theater across the street from the Vassar College campus served generations of Hudson Valley moviegoers from 1938 to 1990. The extensively renovated Juliet building re-opened this August as the new Vassar College Store and will serve both the campus and the general public.  

The Vassar Store facade retains the original (albeit refurbished) Juliet sign.
The store's colorful marbled entryway.
The store will carry textbooks, but that's only the beginning.
The work of local artists and artisans will be featured for purchase each month.
Vassar family members don't have to walk away empty-handed.
A Vassar dad contemplates having his morning coffee in a college mug.
Store managers didn't forget the 'creature' comforts.
The store will be a gathering place as well as retail space.
An overview of the main floor.
Colorful signage says, 'You've found us!' Come for a visit!

Located at the corner of Raymond and Collegeview avenues, the bookstore shares the Juliet building’s footprint with the independent BurgerFi restaurant, known for its use of all-natural ingredients and environmentally sustainable building and recycling practices.

The grand opening for the store and restaurant will be held in conjunction with the neighborhood’s annual Arlington Street Fair on Saturday, September 20.

The new Vassar College Store is taking a different approach than the former on-campus Vassar College Bookstore, placing more emphasis on merchandise for the general public while still serving the distinct needs of Vassar students, employees, alumnae/i, families, and other visitors.

The store will carry Vassar-branded clothing and other college-related items in the main section of the store. Course textbooks will be displayed in this area during the opening weeks of Vassar’s two semesters, but will be replaced with more general interest merchandise throughout the remainder of the year.

The front section of the 4,500 square-foot store serves as a gift shop, stocking items from local vendors, basic personal and classroom supplies, as well as personal technology products. In a nod to the local community, the store will also display and sell the works of a different Hudson Valley artist each month.  In the main section of the store, a small stage area at the very rear will be used for events, including performances by campus and community talent.

Restoration of the iconic “Juliet” neon sign on the main façade of the building is among a variety of physical improvements that have been made to the historic building, along with innovative interior lighting systems that maximize natural light and provide considerable energy efficiency in the store. 

Posted by Office of Communications Monday, September 1, 2014